AI IN ARCHITECTURE, A DISCUSSION WITH PORCELANOSA

27/11/2025

A few days ago, our CEO and architect, Jose Moragues Puga, participated as a guest speaker at the networking event organized by Porcelanosa Alicante, focusing on the role of Artificial Intelligence (AI) and Smart Construction. During the debate, which brought together leading professionals from the sector, the main challenges posed by the arrival of these new technologies were addressed. Moragues offered an optimistic and pragmatic vision, defending AI as “an opportunity rather than a threat.” In his speech, our executive director recalled that, although it is natural to feel respect for disruptive changes, architecture has overcome and assimilated numerous technological advances throughout its history. The key, he concluded, lies in “adapting to it and taking advantage of it as a useful tool” to enhance creativity and efficiency in projects. At Singular Studio, we would like to thank Porcelanosa for the invitation and for creating spaces for dialogue that are so necessary for the future of our profession.